Market Research Analyst: where to study
Every U.S. school that awarded one of the 16 programs NCES links to this career in 2023-24, certificate to doctorate. A complete list, not a ranking.
NCES IPEDS
- Checked
- 21 Oct 2026
Find a school
Filter by state, program, award level and type of school. Each result links to the school's College Navigator profile (costs, admissions, graduation rates) and its own site.
Loading 1,110 schools…
Programs that lead to this career
The NCES CIP–SOC crosswalk links SOC 13-1161 to these programs. Awards in 2023-24, all levels, first majors. NCES
View source
| Program | CIP code | Awards |
|---|---|---|
| Consumer Merchandising/Retailing Management | 19.0203 | 109 |
| Apparel and Textile Marketing Management | 19.0905 | 567 |
| Business Analytics | 30.7102 | 8,913 |
| Applied Economics | 45.0602 | 356 |
| Marketing/Marketing Management, General | 52.1401 | 46,977 |
| Marketing Research | 52.1402 | 200 |
| International Marketing | 52.1403 | 486 |
| Digital Marketing | 52.1404 | 1,286 |
| Marketing, Other | 52.1499 | 1,275 |
| Apparel and Accessories Marketing Operations | 52.1904 | 71 |
| Tourism and Travel Services Marketing Operations | 52.1905 | 144 |
| Tourism Promotion Operations | 52.1906 | 25 |
| Vehicle and Vehicle Parts and Accessories Marketing Operations | 52.1907 | 41 |
| Business and Personal/Financial Services Marketing Operations | 52.1908 | 26 |
| Special Products Marketing Operations | 52.1909 | 139 |
| Hospitality and Recreation Marketing Operations | 52.1910 | 49 |
By award level: (awards, not schools).
Largest programs by awards
Size tells you where many students study, not which program is best for you.
| School | Location | Type | Awards |
|---|---|---|---|
| The University of Texas at Dallas | Richardson, TX | 4-year · Public | 1,449 |
| Western Governors University | Salt Lake City, UT | 4-year · Private nonprofit | 769 |
| Trine University-Regional/Non-Traditional Campuses | Angola, IN | 4-year · Private nonprofit | 739 |
| University of North Texas | Denton, TX | 4-year · Public | 723 |
| University of Massachusetts-Amherst | Amherst, MA | 4-year · Public | 721 |
| Southern New Hampshire University | Manchester, NH | 4-year · Private nonprofit | 634 |
| The University of Alabama | Tuscaloosa, AL | 4-year · Public | 545 |
| Ohio State University-Main Campus | Columbus, OH | 4-year · Public | 537 |
| University of Cincinnati-Main Campus | Cincinnati, OH | 4-year · Public | 533 |
| Florida State University | Tallahassee, FL | 4-year · Public | 501 |
Schools in each state
How many schools in each state awarded one of these programs in 2023-24. Each state page lists all of its schools with cost and completion.
- Alabama16 schools
- Alaska1 school
- Arizona17 schools
- Arkansas16 schools
- California50 schools
- Colorado12 schools
- Connecticut12 schools
- Delaware4 schools
- District of Columbia6 schools
- Florida42 schools
- Georgia42 schools
- Hawaii2 schools
- Idaho9 schools
- Illinois50 schools
- Indiana29 schools
- Iowa16 schools
- Kansas19 schools
- Kentucky11 schools
- Louisiana13 schools
- Maine6 schools
- Maryland14 schools
- Massachusetts40 schools
- Michigan43 schools
- Minnesota33 schools
- Mississippi17 schools
- Missouri26 schools
- Montana2 schools
- Nebraska7 schools
- Nevada3 schools
- New Hampshire11 schools
- New Jersey25 schools
- New Mexico5 schools
- New York69 schools
- North Carolina26 schools
- North Dakota8 schools
- Ohio55 schools
- Oklahoma17 schools
- Oregon13 schools
- Pennsylvania66 schools
- Rhode Island9 schools
- South Carolina15 schools
- South Dakota8 schools
- Tennessee25 schools
- Texas66 schools
- Utah13 schools
- Vermont2 schools
- Virginia20 schools
- Washington24 schools
- West Virginia8 schools
- Wisconsin37 schools
- Wyoming2 schools
Registered Apprenticeship
A Registered Apprenticeship Program is a model of apprenticeship validated by the Department of Labor or a State Apprenticeship Agency Linked from apprenticeship.gov/apprenticeship-occupations. Term lengths are hours of on-the-job learning; time-based programs list one figure, hybrid programs a range.USDOL
View sourceUSDOL
| Apprenticeship occupation (DOL title) | RAPIDS code | O*NET occupation | Term (hours) |
|---|---|---|---|
| Digital Marketer | 2077 | Search Marketing Strategists (13-1161.01) | Hybrid 2000–2500 Time-Based 2000 Competency-Based 2000 |
| Government Business Development Specialist | 3026 | Market Research Analysts and Marketing Specialists (13-1161.00) | Competency-Based 2000 Hybrid 2000–2500 Time-Based 2000 |
Search open apprenticeship jobs on Apprenticeship.gov · What a Registered Apprenticeship is
About this list
Where these facts come from
Official and primary sources only, each checked on the date shown. Rules on testing, aid, licensing and immigration change, so confirm a detail with its source before you rely on it.
- IPEDS Completions, 2023-24 (complete data file C2024_A) · National Center for Education Statistics checked 2026-10-21
- CIP 2020 to SOC 2018 Crosswalk · National Center for Education Statistics checked 2026-10-21
- College Scorecard data, Most Recent Institution-Level file (release of 15 Oct 2026) · U.S. Department of Education checked 2026-10-21
- Classification of Instructional Programs (CIP) 2020, code file · National Center for Education Statistics checked 2026-10-21
- Approved occupations for Registered Apprenticeship (spreadsheet: RAPIDS code, type, minimum term) · U.S. Department of Labor, Office of Apprenticeship (Apprenticeship.gov) checked 2026-10-21
- College Navigator · National Center for Education Statistics checked 2026-10-07