Marketing & Advertising Manager
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
What the job is
- The work
- Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
BLS
Advertising, Promotions, and Marketing Managers — Summary (Quick Facts)U.S. Bureau of Labor Statistics (OOH)- Checked
- 20 Oct 2026
- Work environment
- Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
BLS
Advertising, Promotions, and Marketing Managers — Summary (Quick Facts)U.S. Bureau of Labor Statistics (OOH)- Checked
- 20 Oct 2026
- Good fit for
- Creative, numbers-aware people who want to lead campaigns that get people to buy.
- Career cluster
- Marketing & Sales
Key numbers
U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, pay for May 2025 (advertising, promotions, and marketing managers).
- Median pay
- $165,780 a year ($79.70 an hour)
BLS
Advertising, Promotions, and Marketing Managers — Summary (Quick Facts)U.S. Bureau of Labor Statistics (OOH)- Checked
- 20 Oct 2026
- Jobs in 2025
- 454,800
- Typical entry
- Bachelor's degree
- Work experience
- See How to Become One
- Training after hire
- None
Job outlook, 2025–35
- Projected growth
- +6%, which BLS calls "faster than average"
BLS
Advertising, Promotions, and Marketing Managers — Summary (Quick Facts)U.S. Bureau of Labor Statistics (OOH)- Checked
- 20 Oct 2026
- Jobs added
- +27,900 over 2025–35
- All U.S. jobs
- 3.5% over the same period, for comparison
How to become one
- The usual route
- Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
BLS
Advertising, Promotions, and Marketing Managers — Summary (Quick Facts)U.S. Bureau of Labor Statistics (OOH)- Checked
- 20 Oct 2026
- In short
- Advertising, promotions and marketing managers typically need a bachelor's degree in a business field such as marketing, or in communications, plus work experience as a sales representative, market research analyst or public relations specialist. Some employers prefer a master's degree.
- License
- None
- Paying for it
- File the FAFSA (opens by October 1) for grants, work-study and federal loans; a Pell Grant pays up to $7,395 a year (2026–27). Average public four-year tuition and fees: $11,950 in-state vs $31,880 out-of-state (2025–26). Residency rules and regional discounts · Save with 2+2 transfer
- Your state
-
StateChoose a state
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- WyomingState guide
Step-by-step roadmap
The routes step by step, the exam gates and the state license step are on one page.
Advertising, promotions and marketing manager: business or communications degree and years in a related job
See the roadmap
Route 1: Marketing degree → related job → manager · Route 2: Master's degree
More careers in Marketing & Sales
Open the cluster hubEvery career page in this cluster, with entry, license, pay and outlook side by side.
Every number links to the BLS page it came from, checked 20 Oct 2026. Education Margdarshan does not recommend paid courses.